{"product_id":"cowboy-up-stars-riding-bulls","title":"Cowboy Up: Stars Riding Bulls","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eCowboy Up! Stars Riding Bulls is a groundbreaking photographic tribute to the fastest-growing sport in America—bull riding, now the #1 spectator sport in the U.S.—as uniquely captured by award-winning photographer Thom Gilbert. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith unprecedented access granted by the Professional Bull Riders Association (PBR), Gilbert captures the sport with unmatched intimacy and artistry. Featuring over 150 original photographs and personal interviews with 61 elite riders, Cowboy Up! goes beyond the arena to explore the real lives of the athletes behind the grit. Through exclusive scenes in the ring, on the road, at home, and on the ranch, Gilbert reveals the human side of a sport defined by adrenaline, precision, and risk. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe project includes rare visits to 16 riders’ ranches, capturing quiet, personal moments in striking contrast to the roar of sold-out arenas. Featuring icons like Jose Victor Leme, Justin McBride, and Cooper Davis.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eHardcover\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e10 in x 8.5 in x 1.1 in\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e150 original photographs\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e256 Pages\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":44447270109299,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0277\/5000\/6899\/files\/152ee1992665f69c28221f4e7873eb15dc792d87c5d39edd679513cb4f9e3d31_jpeg.webp?v=1773406583","url":"https:\/\/smithandyork.co\/products\/cowboy-up-stars-riding-bulls","provider":"Smith \u0026 York Co.","version":"1.0","type":"link"}